The majority of the people I surveyed where from the age bracket I am targeting my products at this means I will get a clear view of what they want. I also included some people from different age brackets just to be able to compare their answers. A clear contrast in opinions showed up between the different age brackets in regards to the type of genre that appeals to them.
My target audience are mainly females but I would like to appeal to both genders this is why I chose to ask more females than males but still took in the opinion of males. The information will allow me to compare and contrast the preferences of each gender and what I need to do to appeal to as much of my target market as possible.
The narrative of my trailer would relate mainly to students therefore this is who I aim to target as this will create a sense of realism and heightened fear. This is why I chose to survey more students rather than any other professions However I did want to know how others would perceive my narrative and if it would appeal to them as well, meaning I would have to adjust my products to suit a wider audience. My results showed that many students preferred the genre my narrative was under more than the other professions.
Knowing how often my audience goes to see horror films was highly important as this would allow me to decide whether I should stick strictly to codes and conventions of horror as they would be genre-savvy and would only appreciate a trailer, poster and magazine that contained them or if I would be able to adjust a couple of conventions with my own take on them. Overall it seems that my target audience doesn't indulge in watching horrors a lot meaning I could possibly play around with the codes and conventions of horror to make it a little bit different to other horror films.
Knowing my audience's other interests will help me when creating the film magazine as I hope to create a general film magazine rather than just a horror film magazine so will need to know what other popular genres to put in it as well. This will make my film seem more interesting as horror is a very niche market and are not generally advertised in big, well known film magazines meaning that my film was good enough to make it on the front cover. Comedies, Rom-Com's and Action films are the most popular choice meaning that I should possibly try to in cooperate their codes and conventions to my horror film to make it appeal to a wider audience and satisfy my target audience even more. The other sub-genres do not have enough of a response for it to effect my planning
In order to chose a sub-genre that would appeal to my target audience the most I chose to ask this question in order to find out what genres seemed the most popular. It was clear to see that supernatural was a favourite. This secured the fact that I questioned the right people as they fit the specificaions of my target audience.
The realism of the film makes the audience feel as if they could be in the situation themselves, heightening their fear ultimately satisfying their needs as an audience that enjoys watching horror films. This means I will have to in cooperate this into my narrative and trailer. For example Paranormal Activity and The Fourth Kind both use the 'found footage' approach and I will use this as inspiration for my own trailer. Also the events in the film could hlp with inspiration on how to create a sense that something is wrong.
I noticed from these results that many people will watch the trailer before they go to see a film. Possibly for a teaser meaning I will have to tailor my trailer to to give away some of the plot but not enough to make the audience feel like they know to much and lose interest.
These results again give me enough knowledge to tailor my trailer to my audience's preferences and needs. It revealed that the taget market do not want to much of the narrative shown, so I have to plan the trailer so that it teases the audience rather then saturate the narrative. Fast editing also is a must have considering the response, so I will have to include some sort of fast montage to it.
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